About the role

InTouchNow AI is looking for an experienced and commercially driven Business Development lead to join our growing team. Based at our Borehamwood office, this is a key sales position focused on winning new clients, developing existing accounts and helping GP practices and Primary Care Networks improve patient access through innovative healthcare technology.

You will manage inbound enquiries, identify and develop new business opportunities, and work closely with our marketing team to generate and convert qualified leads. You will also build strong relationships with existing clients, identifying opportunities to introduce additional services and support their continued growth with InTouchNow AI.

We are particularly interested in candidates with at least three years’ sales or business development experience within the primary care technology or NHS healthcare market. The ideal candidate will have previously sold cloud telephony, patient-access technology or other digital solutions to GP practices and PCNs. Applicants with broader experience selling products or services into NHS primary care will also be considered.

This role would suit someone who understands the needs of GP practices, can build trusted relationships with primary care decision-makers and is comfortable managing the complete sales process from initial enquiry through to close.

What you will do

• Manage and convert inbound sales enquiries from GP practices, PCNs and other primary care organisations.
• Identify and develop new business opportunities across NHS primary care.
• Build and maintain a strong sales pipeline through inbound enquiries, outbound activity, referrals and marketing-generated leads.
• Work closely with the marketing team to plan campaigns, generate new opportunities and improve lead conversion.
• Conduct discovery calls and product demonstrations with prospective clients.
• Understand the operational challenges faced by GP practices and present appropriate InTouchNow AI solutions.
• Prepare proposals, quotations and commercial documentation for prospective clients.
• Manage opportunities through the complete sales cycle, from initial contact and qualification through to negotiation and close.
• Develop strong, long-term relationships with practice managers, PCN leaders and other primary care decision-makers.
• Identify opportunities to upsell and cross-sell additional services to existing clients.
• Maintain accurate records of leads, opportunities, communications and sales activity within the company’s CRM system.
• Work closely with client success, operations and management teams to support a smooth handover and onboarding process for new clients.
• Monitor market developments, competitor activity and emerging requirements across primary care.
• Attend relevant conferences, exhibitions and industry events when required.
• Meet agreed sales, revenue and business-development targets.

What we are looking for

• At least three years’ experience in sales, business development or account management.
• Experience selling products or services to GP practices, PCNs or other NHS primary care organisations.
• A strong understanding of the primary care environment and the operational pressures faced by GP practices.
• A proven track record of generating new business, managing a sales pipeline and closing opportunities.
• Experience managing both inbound enquiries and proactively generated sales opportunities.
• Confidence conducting discovery calls, product demonstrations and commercial negotiations.
• Strong relationship-building skills, with the ability to communicate effectively with practice managers, PCN leaders and other healthcare decision-makers.
• A consultative approach to sales, with the ability to understand client requirements and recommend appropriate solutions.
• Excellent verbal and written communication skills.
• Strong organisational skills and the ability to manage multiple opportunities and priorities.
• Self-motivated, proactive and comfortable working towards individual and company sales targets.
• Willingness and ability to commute regularly to our Borehamwood office.

Nice to have

• Experience selling cloud telephony, hosted telephony or communications systems to GP practices and PCNs.
• Experience selling patient-access technology, digital health solutions, healthcare software or AI-enabled services.
• An established network of contacts within NHS primary care.
• Experience working with inbound, outbound and marketing-generated leads.
• Experience growing existing accounts through upselling and cross-selling.
• Experience using HubSpot or a similar CRM platform.
• Experience working with marketing teams to develop lead-generation campaigns.
• Experience attending healthcare conferences, exhibitions and industry events.
• Knowledge of NHS procurement processes and primary care buying cycles.

What you will get

• Competitive basic salary plus uncapped commission (OTE).
• Private health insurance.
• Free on-site office parking.
• 20 days’ annual leave plus bank holidays.
• Workplace pension scheme.
• Discretionary bonus.
• Opportunity to join the company share scheme.
• Opportunities for professional development and progression as the company grows.
• Potential for a hybrid working arrangement, depending on the candidate and business requirements.